Free Customer Lifetime Value Calculator
Calculate how much each customer is worth to your business over their lifetime.
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Frequently Asked Questions
CLV is the total revenue you can expect from a single customer over the entire time they buy from your store. Higher CLV = more sustainable business.
Faster, helpful support, loyalty programmes, well-timed re-engagement emails, and high-quality products all increase CLV.
A simple, accurate formula: AOV × Purchase Frequency × Lifespan. For deeper analysis, consider gross margin and retention curves.
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